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Yet Another Slogan for Cape Town: a rant

Cape Town Tourism announced  on the 17th October that they would be changing the positioning ofCape Town to “You don’t need a holiday, you needCape Town.”


On the one hand, at least there is a concerted effort taking place to get out and marketCape Town, which has been almost invisible internationally, despite being voted a favourite destination in a number of tourism surveys.


If you were to read the news and blogs you would conclude thatCape Townhad undergone a total business collapse in tourism, which is the city’s biggest business.  This would suggest a degree of urgency and focus was needed.  My problems with the approach being taken are:



“You don’t need a holiday, you need Pantene shampoo!”


Oct 20, 2011News